About Me

I’m a product design leader focused on enterprise GenAI and complex B2B workflows. I combine design leaderhsip with systems thinking and evidence-backed decision-making (research + product telemetry) to turn ambiguity into shippable, scalable experiences.

I lead as a player‑coach: hands‑on in framing problems, mapping end‑to‑end workflows, and prototyping key interactions. I align product and engineering around a shared experience vision, and I mentor designers through clear standards, feedback, and repeatable rituals that scale quality across teams.

Exploring Director‑level roles where I can scale design ops, measurement, and team culture across enterprise product portfolios.

Andy Chang

Endorsements

Selected recent feedback from partners across design, product, and engineering.

His leadership demonstrates strategic clarity, deep functional mastery, and a rare ability to translate vision into scalable, measurable business outcomes. He has proven himself a trusted design leader whose influence extends beyond project delivery to shaping BCG’s design culture, systems, and standards firm-wide. He builds bridges, not just designs, and turns ambiguity into action with a calm, strategic hand.

UX Director & Chapter Lead (Line Manager) (2025)

UX Team
Andy is a functional expert and thought leader in design, offering visionary yet pragmatic design direction that aligns with broader business objectives… Under Andy’s design guidance, Deckster became an award-winning product [and] achieved broad adoption, showcasing how his user-centric approach drives tangible impact across the firm.

Director (2025)

UX Team
One of Andy’s key strengths is his ability to ask thoughtful, clarifying questions that challenge ambiguity and surface important implications… His consistent consideration of downstream impact was valuable..., where anticipating reactions and adoption challenges is key.

Director & Chapter Lead (2025)

Product Team
Andy has very strong active listening skills, which he employs to develop a deep understanding of business/user needs before moving into solutioning. He asks questions that help clarify and sharpen his own and others’ understanding... These strengths have enabled him to help define great solutions, sometimes very different (and better!) than early hypotheses.

Senior Director (2023)

Product Team
Andy consistently brought thoughtful perspectives and valuable insights that helped us iterate designs and concepts much faster… These improvements aligned well with leadership, reflected in the next quad as ESAT improved, and his ability to link design decisions to business outcomes made him a very effective collaborator.

Product Manager (2025)

Product Team
Andy demonstrates strong expertise in UX across the portfolio and has a good balance of design and technical knowledge. I also appreciate that Andy pushes for design consistency across the portfolio, so that users who interact with more than one application have a grounding set of principles in how things work. This also benefits front-end developers, as they have clear standards and better opportunities to share and create reuse.

Senior Director & Tech Area Lead (2024)

Product Team

What I'm Known For

Systems thinking

Journey + service blueprints, system maps, and workflow architecture that make complexity understandable—and buildable.

GenAI & agentic UX

Multi‑step AI workflows with transparency, guardrails, and human control—designed for adoption at scale.

Measurement‑driven UX

UX KPIs and instrumentation loops that connect design changes to adoption, engagement, and satisfaction.

Design systems & standards

Reusable components, patterns, and governance that accelerate delivery and reduce variability across products.

Experience strategy & roadmap alignment

North‑star workflows, principles, and prioritization that translate user needs into a shippable roadmap.

Cross‑functional facilitation

Decision‑oriented workshops and critiques that align product, engineering, and stakeholders on tradeoffs.

Ways I work

  • Outcome‑first framing: clarify objectives, constraints, and success measures
  • Co‑creation + async reviews: working sessions, written feedback, rapid alignment
  • Prototype to decide: make tradeoffs visible before build
  • Measure → iterate: pair research with telemetry to learn what moved the needle

Artifacts I’m often producing

  • North‑star workflows, interaction models, and experience principles
  • Design system components + governance guides (design ↔ code alignment)
  • Service blueprints, journey maps, system maps, and workflow models
  • KPI narratives / decision briefs connecting design choices to outcomes

People leadership

  • Build culture through repeatable rituals (critiques, working sessions, forums)
  • Scale knowledge with playbooks, pattern libraries, and shared practices
  • Foster inclusion and psychological safety with clear feedback norms
  • Mentor and grow designers through coaching, feedback, and career support

Recognition & Credentials

  • CIO 100 Award (2025) — Deckster (measurable business value through AI + UX)
  • NN/g UX Management Certification
  • IDEO U — AI + Strategy programs
  • US Patents (prior work in human factors / defense)
  • MBA (Leadership & Strategy) + MS (Human Factors/HCI)